Photographs are a key link the chain from getting a buyer or agent interested enough in your property that they will set up a showing. Good photos motivate buyers to view a property in person, and the best photos create an expectation that this is the property the buyer expects to buy. During the buyers market when competition (other for sale listings) is plentiful, buyers don't want to look at every home in their price range. Buyers look at the listings that have the best photos.
When a home seller has a showing scheduled by an agent, some sellers feel the urge to be there. This is a mistake, one of the biggest mistakes a seller can make. Some sellers feel like they should be there to show the property, because no one knows the property better then they do. They want to be available to answer questions right there and then. The seller wants to make sure the buyers notice the best elements of the property (in the seller's opinion, that is). And it is their home, so some sellers would feel more comfortable being there just to keep an eye on what happens.
It is striking to me, that so many flat fee brokers have zero online customer reviews, or only complaints. How can this be?
Since 1998, I have seen the good, the bad, and the ugly in flat fee home sales. There is much more good than bad and ugly, and it is easy to see that the bad and ugly are more common with certain players in the flat fee MLS industry. It is frustrating to see some of the most questionable flat fee websites continue to operate, knowing the problems they have, and knowing the low chance of success sellers who uses these companies actually have. I hope the web 2.0, also known as social media, will help consumers avoid the problem brokers.
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The remarks on the property listing should have one goal: to motivate buyers to want to see your property in person. Here are my suggestions to achieve that goal:
Quick review of Realcomp MLS Case:
An MLS creates rules that hide discounter/innovator brokers' listings,
the US Federal Trade Commission (FTC) investigates,
the MLS (called Realcomp) refuses to change rule,
the FTC sues the MLS for restraint of competition,
the MLS gets NAR funding to fight the FTC,
the Case is tried in Washington, DC, Albert Hepp testifies as a flat fee MLS Broker, then
the MLS wins the FTC case.
While Flat Fee MLS Listings are new to most people, they have been around since the late 1990s and the industry is starting to mature. Most consumers are not aware of flat fee MLS as an option, but that awareness is growing. How do you decide where to get your flat fee MLS listing? This simple checklist will help you make the smart decision:
There are so many questionable flat fee MLS listing websites out there, it is essential that sellers do their homework to avoid a bad experience. Many sellers fail, not because they went with a flat fee multiple listing, but because they chased saving the last dollar and got burned. Don't sign up for a listing until you have taken a couple of minutes for due diligence: